About Us
Jill Lieberman and Blake Butler are both natives of western North Carolina. They both have extensive experience in PR, politics, media and community relations.
Jill currently serves on the board of directors for the Asheville Museum of Science (AMOS) and the Asheville Downtown Association (ADA). She is also an adjunct instructor in mass communication at Warren Wilson College.
Blake served as the Executive Director of the NC Industrial Hemp Association from 2015-18 and the Southeast Hemp Association from 2019-2022.
In 2015, Adapt created HempX - an effort to better educate the public on the many uses of industrial hemp. The first event, HempXAsheville, was held in Asheville in 2016, and two spin off events, Hemp in the Holler, were held at Kentucky hemp farms the following year.